I’ve been fortunate recently; I’ve made the opportunity for myself to take my podcast starter workshop to different centres across Canada. This move was intentional because I wanted to: develop my podcast course and ensure participants were getting good information; spread the word about this 3-hour starter course in different centres throughout Canada and; hone my podcast and teaching skills.

When I started my company, Christina Cherneskey Communications LTD, I knew podcast teaching would be a large component of my firm. I also knew I would have to sharpen every skill I have in order to show people how to hone their ideas into a (virtual) radio program as well as show class participants how to best share their podcasts so they would be heard.

Now, I’m taking the course to Edmonton. This, after travelling to Vancouver, Toronto, Regina, and hosting a course in Saskatoon. The Edmonton class takes place on Saturday, February 15 from 9:00 AM – 12:00 PM at St. John’s Cultural Centre. And I’m looking forward to meeting you. By the way, if you haven’t signed up yet for the class, please do so. I’ve embedded the link here and I will remind you at the end of this blog.

Developing a podcast audience ahead of the competition is incredibly important because listeners will become loyal to you. In your podcast, whatever the topic is, you will establish relationships with the listener, and they will establish a relationship with you. Believe me, they will want to check back each time there is a new podcast episode.

I am outlining a few points about why it’s becoming critical for small business, entrepreneurs, cultural groups, musicians, artists and even large organizations and government groups to set up a good podcast:

  • Podcasts have relatively low competition. This is a stark contrast to say, posting updates and photos on graphics on social media. This kind of content is very competitive. So, train your marketing mind to build a good podcast. There may be only a handful of other podcasts discussing the topics relevant to your business, with potentially hundreds-to-thousands of possible listeners.

  • Podcasts can be engaging and convenient for listeners. Unlike written blog content, which has to be read, or even videos that require audiences to sit and watch. All a podcast listener has to do is hit play and listen. So, tell your listeners to go ahead and make dinner or go for a walk while listening to your podcast.

  • It’s mobile-friendly. Listening to my favorite podcasts during commutes or long trips is nice, actually. According to recent statistics from The Canadian Podcast Listener 2019 – Calibration Study, nearly 11 million Canadian adults (37% of the 18+ population) have listened to podcasts in the past year. And you can bet, a lot of that listening took place on a mobile device.

  • They’re growing in popularity. According to the same survey, which was recently completed by The Canadian Podcast Listener, podcast listening in Canada continues to grow incrementally. Nearly 11 million adults have listened in the past year—an audience still largely untapped by Canadian advertisers.

  • There are many options for audiences to interact. Podcasts can be very engaging; hosts can create audience polls, answer questions, and take “calls,” just like a traditional radio show. This helps pull listeners into the show. You can also interview other experts in your industry, which helps build your professional network and establishes credibility in your field.

  • Podcasts will establish you as the expert. One of the primary reasons to develop content is to establish credibility and a reputation as a thought-leader in the market. This is why informative articles, case studies, guides and other well-research content assets are so valuable.

  • Disposable income listeners. It’s true. According to The Canadian Podcast Survey, podcast listeners represent an educated and affluent audience. 43% of monthly listeners (Canadians 18+) likely have a university degree. And 24% of monthly listeners have a household income of over $100k+.

I cite these findings because I believe it’s crucial for Canadian business, and entrepreneurs to know the value of creating a good podcast. I bring Canadian journalism techniques into each workshop I teach as well show you – literally SHOW YOU – how to build your first podcast.

If you’ve ever thought about beginning to record a weekly, or even monthly, podcast for your clients, customers or potential customers to listen to, now is the time to start!

You’ll be able to establish that loyal audience and reap the rewards.

Here is a quick graphic of what you will learn during a Podcast Blast workshop:

Course outline: PODCAST BLAST!

And for those who have ventured down to the bottom of the post, I have ranked number 20 (although that number may change!) in the Top 100 CRM Blogs list in Feedspot. Thanks for the recognition.

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