I have been a radio broadcaster for about three decades now. And over these years, I have found the strongest voice is my own. Indeed, I am a radio journalist and I have done television shows. In fact, for seven years, I hosted a TV show in Toronto with expert focus on the exploding real estate industry. I also write for newspaper publications in Canada and currently am editing an Indigenous newspaper based in Saskatchewan. But it was my 30 years in radio news that taught me many things: how to be a good broadcaster, how to work well under pressure, how to meet deadlines, how to play nice with others and how to focus on the work at hand. Granted, there were many other lessons I learned – especially the one about always looking forward and reminding myself that virtually any issue could become a story, if you understood your interviewee, understood the issue at hand and did some clever research.
I left radio in 2017, and trust me, it was not on my own terms. But when that situation arose, I realized (again) my voice still remains the strongest. The expertise, talent and practical knowledge I amassed over the years was my own. And I moved forward.
Now (among other services I provide), I’m hosting podcast classes throughout Canada because I believe that everyone has a story to tell. In fact, that’s my company’s motto: “we’ll help you tell your story.” I believe that businesses, start-ups, entrepreneurs, musicians, artists, mechanics, hair stylists – most everyone! – has a unique story and that’s the basis of starting a good podcast.
You’re the boss when you start building your podcast for your business. Trust me, there won’t be an entire level or two of management above your head trying to re-direct your ideas. It’s you. And that’s how you get started: with an idea or two and some forward thinking.
- You’re the expert! Share your skills with a well-produced podcast
- In a word, podcasting. It will change how people see your brand
I am hosting three podcast classes in the GTA on January 9th, 10th, or 11th. The course is called PODCAST BLAST! and I invite you to sign up, mark your calendars and join me for one of three sessions I am bringing to the Toronto area. You can pick which day works best for you. I have access to a great media boardroom in Oakville where there is parking and you’re away from the crowds. (Here, I want to thank my friend and colleague, John Vellinga of Multiculture Bevco for the gracious boardroom offer.) The workshops are designed to be small so you can get one-on-one training with me. You’ll work with several others who will have similar ideas and visions for what their podcast can do for their business or brand. The setting is built just for you with complete focus on getting you started with your podcast.
I’ll start you at the beginning, throw some Canadian statistics at you and show you how to start, how to build and how to put the finishing touches on your podcast. And yes, this includes a section on social media as well as placing your podcast onto a platform that will get you some exposure.
I am also including in this post my favourite podcast I recently created with my dear friend Brent Blazieko. tBone (as he’s often called) is a wizard with audio. His studio, The Sound Lounge is always busy and just simply a great setting. He has worked within his industry for decades and knows how you can make things sound good. And he made my podcast sound good too.
Sign up soon for one of these courses! I’m looking forward to meeting you!